We Build Trust
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Being respectful and trustworthy with communities through honest dialogue and follow-through vaccine response designed and led by trusted messengers in communities
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A whole-person approach that addresses people’s mental, physical and social well-being together in the context of vaccinations
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Offering trustworthy information and sensemaking
Strengthen Civic Capacity
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Connect health departments and nontraditional trusted community messengers
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Connect trusted messengers with each other and with civic leaders across boundaries
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Work with traditional and nontraditional vaccine and well-being ambassadors
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Build communication campaigns to address misinformation and disinformation
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Use real-time data to drive an equitable and strategic response and resilience strategy
Transform Systems
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Acknowledge underlying legacies of racism, colonialism, and other inequities that led to current inequities in health and life outcomes
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Engage in policy and system change to address structural inequities
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Lean into this moment to shift discriminatory narratives, policies, and structures